Case
Study
National Football League
General Background
Xonos has partnered with Team Wearhouse, a manufacturer of athletic
apparel, team uniforms and embellished goods, to create a unique
business. The partnership combines Team Wearhouse’s domestic
and foreign manufacturing, warehousing, distribution and embellishment
capabilities with Xonos’ online ordering, customization, Just-In-Time
(JIT) production management, customer service and reporting platforms
to create an entity capable of offering clients the following:
- Online customization of goods
- Just-In-Time (JIT) production of embellished goods
- Private-label E-Commerce sites fully integrated into production
and fulfillment processes
- Real-time inventory, order and shipping tracking
- Fully automated, one stop pick and pack operation
- Transparency on all aspects of warehousing, distribution and
production operations
- Business intelligence on operations for predictive inventory
management, improved efficiency and optimization of customer experience
- Support for in-store kiosk sales of customized goods
This partnership allows Xonos and Team Wearhouse to provide turn
key solutions to clients with unparalleled operational efficiency,
cost effectiveness and reliability.
The Program
NFL Youth Football organizes and supports programs to promote fitness,
health and good sportsmanship for kids through football. In addition
to organizing the programs, NFL Youth is also responsible for equipping
participants and coaches in the programs. Once enrolled in an NFL
Youth Football program, program organizers place apparel and equipment
orders for program participants.
The Challenge
- Organizers in the NFL Youth Football programs were frustrated
by long order fulfillment times, lack of information on order
status and need to repeatedly place re-orders because of inaccurate
inventory information.
- Delays in fulfillment of equipment orders due to lack of coordination
between various parties involved in order taking, warehousing,
shipping and customer support.
- Reorders because of inaccurate inventory and product offering
information.
- Lack of management oversight into inventory, demand, and reporting
on who ordered what and when.
The Solution
- Implement multiple private label E-Commerce sites for program
participants and NFL staff to place orders directly into fulfillment
and production systems.
- Provide program participants and NFL staff with real-time inventory
and order information.
- Integrate with 3rd party handling processing of insurance and
disclaimer forms to automatically create user accounts for qualified
program participants and limit items offered to include only those
allowed.
- Forward order information to 3rd parties and the NFL for use
in customer support.
- Offer customers delivery options, including standard ground
delivery for free and expedited shipping for a fee based on pricing
information from UPS’ online shipping calculator.
The Result
- Drastic reduction in customer support calls related to mistakes
in orders and questions about product offerings.
- Fulfillment times greatly improved, with all orders shipped
within 24 hours of order placement.
- Reorders due to inaccurate inventory information reduced to
zero.
- Inventory tracking runs smoothly, with all interested parties
able to see current quantities of goods and order histories. This
information will lead to more accurate ordering of goods for the
next season.
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